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☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ A Florida Gen Xer who met his wife driving for Uber and Lyft details all the reasons he can no longer make a living and what he's doing instead to boost his income
▼ + stars: | 2023-12-02 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +7 min

A Gen Xer is transitioning away from driving for Uber and Lyft to start his own travel agency. He's hoping to land more stable gig work so he no longer needs to work 70-80 hours a week. AdvertisementCharles, 43, met his wife while driving for Uber. Charles, who asked to just use his first name to avoid professional repercussions, said while he's met all sorts of cool people over the years through driving, he's struggled to make ends meet. He's also considered a seven-passenger vehicle that could qualify for more expensive Uber rides.

Persons: Uber, He's, —, Charles, he's, I've, he'd, it's Organizations: Service, Uber, Google, Business Locations: Orlando, Pensacola , Florida, Tampa, Florida

☆ Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers
▼ + stars: | 2023-10-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Roblox introduced Immersive Ads earlier this year with two initial formats. Image Ads are non-clickable static images that appear within a Roblox experience, while Portal Ads are images with a door that teleport users to other Roblox experiences and games. Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency. Roblox has said it plans to open up the Immersive Ads self-service ad platform to more advertisers later this year. Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform.

Persons: Stephanie Latham, Latham, Christina Wootton, Wootton, Roblox, Uber, Brent Koning, Nilesh Ashra, You've Organizations: NARS, Spotify, Nascar, Gucci, Brands, Netflix Locations: Meta, North America, Roblox's, Roblox, Sunsilk City

☆ Elon Musk's Twitter is moving deeper into programmatic advertising as it attempts to revive revenue
▼ + stars: | 2023-05-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Twitter is going to make its ad inventory available to buy on the open programmatic market for the first time. The company is entering into a partnership with adtech company InMobi, and has been speaking with other ad vendors. Twitter had had ongoing conversations with multiple adtech vendors about partnerships for months, according to people familiar with the matter. Insider Intelligence last month slashed its forecast for Twitter's 2023 ad revenue to $2.98 billion, down 37% on its October projection for the same period. The move to work with external programmatic advertising vendors comes more than a year after Twitter sold its mobile advertising network to MoPub to gaming and adtech company AppLovin for $1.05 billion.

☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 10 former execs who jumped to companies like TripleLift and LoopMe
▼ + stars: | 2023-04-28 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe and TripleLift. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified ten former Amazon ad execs who have moved into C-suite roles.

☆ Amazon Advertising talent is being poached for C-suite roles at other firms. Meet 9 former execs who jumped to companies like LoopMe and Walmart.
▼ + stars: | 2023-03-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

A number of Amazon ad execs have taken top tier jobs at giants like Walmart and hot startups like LoopMe. They're bringing deep experience at Amazon Advertising building businesses from scratch to their new roles. In recent years, Samba TV, Cooler Screens, Walmart, and Netflix have all hired former Amazon Advertising staffers to crucial, revenue-driving roles centered around advertising. He said Amazon's ad execs have both relationships with advertisers, retail expertise, and operational experience in standing up an ad business from scratch. Insider identified nine former Amazon ad execs who have moved into C-suite roles.

☆ One year into Russia's invasion of Ukraine, disinformation sites with ads powered by Google have more than doubled
▼ + stars: | 2023-02-24 | by ( Ryan Joe | ) www.businessinsider.com time to read: +5 min

Russian disinformation sites with Google-powered ads have more than doubled since last year, according to NewsGuard. Last year, as Russia began its invasion of Ukraine, Google and major brands placed ads on sites that promoted Kremlin propaganda. Google added that it has stopped running ads on specific pages on sites shared by Insider that show "violating content." The problem of ads appearing in sites containing disinformation is growing, as these sites take advantage of programmatic ad buying, where digital ads are purchased in an auction using automation. Programmatic ad buying is both a complicated and technical process, so advertisers often don't see where their ads are going.

☆ Apple to expand live TV advertising around new soccer deal -Bloomberg News
▼ + stars: | 2022-11-04 | by ( ) www.reuters.com time to read: 1 min

Nov 4 (Reuters) - Apple Inc (AAPL.O) is preparing to expand its advertising network for live television as part of its deal to stream Major League Soccer (MLS) games next year, Bloomberg News reported on Friday, citing people with knowledge of the matter. The iPhone maker is in talks with advertising partners and MLS sponsors in advance of the launch next February about airing advertisements during soccer games and related shows, according to the report. Earlier this year, MLS and Apple TV announced a partnership that will see every game streamed on the app for the next decade. The deal was reported to be worth about $2.5 billion. read moreReporting by Chavi Mehta in Bengaluru; Editing by Anil D'SilvaOur Standards: The Thomson Reuters Trust Principles.

☆ Kroger-Albertsons Merger Would Create a Big Player in Retail Advertising
▼ + stars: | 2022-10-14 | by ( Patrick Coffee | ) www.wsj.com time to read: +5 min

It also would create a big player in so-called retail media, one of advertising’s fastest-growing sectors. Kroger and Albertsons entered the retail advertising market in 2015 and 2021, respectively. Kroger and Albertsons don’t break out the ad revenue generated by their Kroger Precision Marketing and Albertsons Media Collective divisions. The merger of Kroger and Albertsons would create a fourth market leader at more than 13% market share, Mr. Lipsman said. For marketers, that would help simplify the retail ad market for consumer-goods brands and other advertisers who currently confront a rapidly increasing number of offerings.

☆ How this 41-year-old went from 'living on credit cards' to retiring at 36 with $3 millon in California
▼ + stars: | 2022-10-13 | by ( Ryan Ermey | ) www.cnbc.com time to read: +5 min

Today, the 41-year-old lives in San Diego, has a net worth of $4.4 million and runs a small business selling financial literacy courses online. Budgeting while building his business: 'I was living on credit cards'When he graduated from college, Schneider decided to bet on himself. Instead of taking a $74,000-a-year gig with Microsoft, where he'd interned as a software developer, he started his firm. Today, 41-year-old Jeremy Schneider lives in San Diego, has a net worth of $4.4 million and runs a small business selling financial literacy courses online. In 2019, Schneider started an Instagram account where he shared daily personal finance and money tips.

, said in a statement that Drizly is one of the few places where her company can run multimedia ad campaigns. The database allows the company to charge above-market rates for ad placements, according to Mr. Patel. The company also hired Gina Hardy as its first chief customer officer to oversee all marketing operations. Mr. Patel declined to comment on specific growth goals for Drizly, but said the company sees significant potential in its advertising platform, which is independent of its parent company’s Uber Eats ad business. Drizly sales grew 517% from September 2019 to September 2021, according to market-research firm Bloomberg Second Measure.

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